Traffic will be heavier this weekend as visitors and 480 artists flock to town for The Great Fair along the Avenue of the Fountains and a segment of Saguaro Boulevard.

Attendance for The Great Fair runs close to 200,000 over the three days.

Hours will be 10 a.m. to 5 p.m. Friday, Feb. 22, to Sunday, Feb. 24.

Admission is free. The event takes place rain or shine.

Veterans of Foreign Wars Post 7507, long-time organizers of a beer garden at the festival, will again provide live music at their beer gardens.

Borderline, a band of retired police and military members, will play classic rock from noon to 4:30 p.m., Friday and Sunday.

The band, Hooked on a Feeling, will play from 1 to 4 p.m. Saturday including music from the ‘50s such as The Beatles, Elvis and country selections.

Jim Doeden will play in the mini-garden on N. Verde River Drive from noon to 5 p.m. daily.

Food concessionaires will be grouped in a food court extending along Verde River Drive and Paul Nordin Parkway, as well as at Saguaro and the Avenue overlooking Fountain Park.

Several local non-profit organizations sell food and drinks to raise funds for community programs in addition to commercial vendors.

Scooter rentals are available. The festival is not considered pet-friendly.