If you are looking to submit a classified ad, go to the classified line ad submission form.
For legal advertising information and rates, please click here.
To place an ad in The Fountain Hills Times or The Times Online, please call our office at (480) 837-1925, Monday through Friday from 8AM to 5PM and ask for Brent Cruikshank or John Gibson.
Deadlines and special sections are listed here.
Prices effective November 19, 2009 - All rates subject to 2.6% sales tax
 Download the Display Advertising rates ~ pdf file
Download area demographics ~ pdf file
All ad prices are based on non-commissionable Retail Rates of $9.00 per column inch, frequency discounts are available.
National Rate - $10.35 per column inch commissionable 15% to recognized advertising agencies. No cash discount is given.
| ROP Column Widths |
| Columns |
Inches |
|
| 1 col. |
1.69" |
| 2 col. |
3.55" |
| 3 col. |
5.41" |
| 4 col. |
7.27" |
| 5 col. |
9.13" |
| 6 col. |
11" |
Additional Information
Classified (display and reader ads) and legal rates and circulation figures available upon request.
There is no charge for typesetting and makeup of ads that run in our newspaper.
All ads are run of paper (ROP). The charge for specified a location is an additional 25% of an advertiser's fee when the space is available.
Offset Printing: All ads are to be submitted on an IBM formatted disc and saved as an eps with fonts converted to outlines or PDF with complete font set embedded and the correct color format. Other specifications available upon request.
Color Rates: *
Call for color rates.
Discounts available to contract advertisers.
*These charges in addition to cost of ad space.
How to figure the cost of your ad:
Find an ad in The Times that is the size you may want to run. Count the number of columns wide the ad covers. Measure the vertical height in inches. Multiply the number of columns of the ad times the number of inches of vertical height. Multiply that number by $9.00 and you will get the basic charge for that ad. Remember to add 2.6% sales tax for the total charge.
Example: 2 column wide ad; 6 inches high; times $9.00 (column inch rate)
2 X 6 = 12 X $9.00 = $108.00
Remember to add 2.6% sales tax for the total charge.
To place an ad in The Fountain Hills Times or The Times Online, please call our office at (480) 837-1925, Monday through Friday from 8AM to 5PM and ask for Brent Cruikshank or John Gibson.
Tips on Writing Better Ad Copy
Make your ads easily recognizable:
Ads which are distinctive in their use of art, layout techniques and type faces usually enjoy a higher readership than run-of-the-mill advertising. Try to make your ads distinctively different in appearance from the advertising of your competitors--and keep your ads consistent. This way, readers will recognize your ads before they even read them.
- Use a simple layout:
Ads should be easy to read. They should not be complicated. The layout should carry the reader's eye through the message easily and in proper sequence: from illustration to headline to explanatory copy to price to store's name. Avoid the use of too many different type faces, overly decorative borders and reverse plates. All of these devices are distracting and will reduce the number of readers who receive your entire message.
- Use a prominent benefit headline:
The first question a reader asks of an ad is: "What's in it for me?" Select the main benefit which your merchandise or service offers and feature it in a compelling headline.
- Make your copy complete:
Know all there is to know about the merchandise you sell and select the benefits most appealing to your customers. Keep sentences short and simple. Break up long blocks of copy with subheads or related pictures.
- Use a dominant element:
A large picture or headline insures quick visibility. Photographs and realistic illustrations have about equal attention-getting value, but photographs of real people win more readership. So do action pictures. Use good art work. It will pay off in extra readership.
- Let white space work for you:
Don't overcrowd your ad. White space is an important layout element in newspaper advertising because the average page is so heavy with small type.
- State price or range of prices:
Dollar figures have good attention value. Don't be afraid to quote your price, even if it's high. Readers will often overestimate omitted prices. If the advertised price is high, explain why the item represents a good value.
- Include related items:
Make two sales instead of one by selling related items along with the featured one.
- Specify brand merchandise:
If the item is a known brand, say so in your advertising. Manufacturers spend large sums of money to sell their merchandise. You can capitalize on their advertising while enhancing the reputation of your store by featuring brand items.
- Urge your readers to buy now:
Ask for the sale. You can stimulate prompt action by using such phrases as 'limited supply' or 'this week only.'
The Times is published every Wednesday. Copies are distributed by carrier delivery in Fountain Hills, second class mail to subscribers and general newsstand sales.
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